From Salesperson to Sales Professional
Master the Sandler Selling System for Sustainable Growth
Sales Development Series
The difference between a salesperson and a sales professional comes down to two things:
• A defined sales process that guides prospects through a discovery journey
• A proven methodology to consistently execute high-quality sales conversations
The Sales Development Series is a learning and development journey designed to transform salespeople into sales professionals. It begins with the 12-week virtual Essentials program, the cornerstone of the Sandler Selling System. Continuing into Mastery, participants learn advanced tactics to refine and elevate their skills through real-world application, coaching, and reinforcement.
What You'll Learn:
- A clear sales process to guide every conversation and how to apply it in real-world scenarios.
- The confidence to lead meetings, establish clear next steps, and establish equal business stature.
- Uncover buyer motivation through pain-focused questioning.
- Techniques to disqualify weak prospects early.
- A proven framework for handling objections and eliminating ghosting.
Why Should You Attend?
If any of these sound familiar, Sales Development Series is your reset button.
- Do your deals stall because you don't have a clear path forward?
- Are you relying on the buyer's process instead of leading with your own?
- Do you finish sales calls unsure if it was a win or a waste of time?
- Do unqualified leads live in your pipeline?
You’ll stop chasing and start leading. Gain control, build credibility, and drive conversations that move deals forward—on your terms.
Take the Next Step
to Boosting Your Sales!
How the Sales Development Series Will Help You:
- Gain control of the buyer journey
- Qualify deals faster and more accurately
- Improve forecasting accuracy and close rates
- Increase your sales confidence and professional credibility
- Shorten your path to “yes”—or a fast, clean “no”
- It’s the system top sales professionals use to win more, lose less, and build stronger client relationships.
We Don’t Just Train Your team; We Transform the Way They Sell.
20%
On an individual basis, sales training can increase a rep's performance an average of 20%
57%
Companies that invest in sales training are 57% more effective than their .
93%
Companies that implement a sales coaching strategy see 93% of their salespeople meet quota.
Start with Essentials
Where great sales professionals begin.
The Essentials program teaches the foundations of the Sandler Sales Process. This repeatable 7-step system equips salespeople with the mindset, actions, and tactics to sell effectively and authentically.
- Why Have a System, Buyer/Seller Dynamic
- The Success Triangle - Behavior, Goal Setting, & Planning
- Breaking Through Your Comfort Zone
- Essential Communication Skills (DISC)
- Initiating Buyer-Focused Conversations
- Creating Mutual Agreement
- Discovering Buyers' Motivations
- Better Understanding Through Asking Questions
Schedule a Call and Get Started!
- Understanding Investment Parameters
- Identifying the Decision-Making Process
- Closing the Sale and Keeping It Closed
- The Psychology of the Sale
The Next Step: Mastery
Weekly Virtual Sessions held on Thursdays | 10:30am-12:00pm ET
"Sales is an evolving concept. This program provides the necessary practice to keep skills sharp."
From Knowing It to Owning It
Mastery is where sellers evolve from "understanding the system" to executing it with confidence and consistency. It’s about turning knowledge into behavior, and behavior into results. Participants refine, reinforce, and execute the Sandler system through weekly sessions that combine instructor-led learning, interactive roleplays, real-world coaching, and peer collaboration.
While most sales seminars fade within 48 hours, Mastery creates lasting change. The program’s reinforcement-based model is built on proven adult learning principles, ensuring that new habits and techniques become second nature over time.
- Reinforcement Training — because real change takes time and practice
- Instructor-Led Coaching — led by real sales pros who’ve been in your shoes
- Roleplay That Feels Real — practice what you’ll actually say in the field
- Peer Collaboration & Support — learn from wins, losses, and honest conversations
- Manager Accountability — alignment between sales leadership and the team
- Ongoing E-Learning Access — reinforce key concepts anytime, anywhere in Sandler's Learning Management System.
"I highly recommend Sandler Sales Training to anyone looking to refine their sales skills and achieve outstanding results. The value of the training far exceeds the investment, and the positive impact on my career has been remarkable."
Invest in Yourself and Your Team's Success.
"Eric is a master of his trade. Myself and multiple contributors on our team have trained with Eric. He brings intelligence, skill, but most importantly wisdom to the training. He's done it and gains energy by sharing his knowledge and watching his learners thrive. Our organization has benefitted immensely and feel blessed to be connected with him. WARNING: this is not a 'get rich quick' system. You will need to do the work, but it's worth it."
Essentials Certification
Completing the Sandler Essentials Certification demonstrates competency in key sales areas. Sandler certifications are recognized by industry professionals and provides a competitive advantage to your success.
Expert Certification
The Sandler Expert Certification is designed to elevate your sales expertise from knowing to owning the Sandler Methodology as you progress through the Sales Development Series.
"I am a 20-year sales veteran and the Sandler Essentials training that I received from Eric was one of the best trainings I have taken. It was engaging and after every session, I had practical tools that I could (and did) use. Whether your new to sales or have been in the field a long time, you will find this training helpful and worth your while." ~ Terri Swanson