Sales Development Series
Master the Sandler Selling System for Sustainable Growth
New Sessions Begin on Sept. 3rd & Sept. 30th
From Salesperson to Sales Professional:
Master the Mindset, Methodology, and Process
The difference between a salesperson and a sales professional comes down to two things:
-
- A defined sales process that guides prospects through a discovery journey
- A proven methodology to consistently execute high-quality sales conversations
The Sales Development Series starts with Sandler Essentials, a 12-week virtual course that teaches the Sandler 7-step selling process. After completion, participants move to Sales Mastery, which offers advanced strategies and techniques, ongoing reinforcement, and real-world application.
Why Should You Attend?
If any of these sound familiar, Sales Development Series is your reset button.
- Do your deals stall because you don't have a clear path forward?
- Are you relying on the buyer's process instead of leading with your own?
- Do you finish sales calls unsure if it was a win or a waste of time?
- Do unqualified leads live in your pipeline?
You’ll stop chasing and start leading. Gain control, build credibility, and drive conversations that move deals forward—on your terms.
What You'll Learn:
- A clear sales process to guide every conversation and how to apply it in real-world scenarios
- The confidence to lead meetings, establish clear next steps, and establish equal business stature
- Uncover buyer motivation through pain-focused questioning.
- Techniques to disqualify weak prospects early
- A proven framework for handling objections and eliminating ghosting
Take the Next Step
to Boosting Your Sales!

How the Sales Development Series Will Help You:
- Gain control of the buyer journey
- Qualify deals faster and more accurately
- Improve forecasting accuracy and close rates
- Increase your sales confidence and professional credibility
- Shorten your path to “yes”—or a fast, clean “no”
- It’s the system top sales professionals use to win more, lose less, and build stronger client relationships.
We Don’t Just Train Your team; We Transform the Way They Sell.
20%
On an individual basis, sales training can increase a rep's performance an average of 20%
57%
Companies that invest in sales training are 57% more effective than their .
93%
Companies that implement a sales coaching strategy see 93% of their salespeople meet quota.
Sales Development Series - Essentials
Upcoming 12-Week Virtual Sessions Start: Sept. 3rd & Sept. 30th • 10:30am-12:00pm ET
- Why Have a System, Buyer/Seller Dynamic
- The Success Triangle - Behavior, Goal Setting, & Planning
- Breaking Through Your Comfort Zone
- Essential Communication Skills (DISC)
- Initiating Buyer-Focused Conversations
- Creating Mutual Agreement
- Discovering Buyers' Motivations
- Better Understanding Through Asking Questions
- Understanding Investment Parameters
- Identifying the Decision-Making Process
- Closing the Sale and Keeping It Closed
- The Psychology of the Sale
Sales Development Series - Mastery
Virtual Sessions: 1st & 3rd Tuesday of the Month
"Sales is an evolving concept. This program provides the necessary practice to keep skills sharp." - Class Participant
- Defining and Executing Goals
- Breaking Through Your Comfort Zone
- Building Business Acumen and Financial Concepts
- Pre-Call Planning
- Leveraging AI and Technology for Better Client Conversations
- Motivating Buyers with Negative Reverse Selling®
- Decision Step
- Creating Your Negotiating Playbook
- Selling to the D and C Styles
- Selling to the I and S Styles
- Mid-Year Goal Check
- Captivating Attention with Email and Text
- Pattern Interrupt
- 30-Second Commercial
- The Prospecting Mindset
- Executing a No Pressure Call
- Presentation Skills
- Up-Front Contract Throughout the Sales Process
- Master the Pain Funnel
- Transactional Analysis In Everyday Selling
- KARE
- Essential Investment Conversations
- I/R Theory
- A Winning Formula for Success
Invest in Yourself and Your Team's Success.
"I highly recommend Sandler Sales Training to anyone looking to refine their sales skills and achieve outstanding results. The value of the training far exceeds the investment, and the positive impact on my career has been remarkable."
Jas Athwal

Essentials Certification
Completing the Sandler Essentials Certification demonstrates competency in key sales areas. Sandler certifications are recognized by industry professionals and provides a competitive advantage to your success.

Expert Certification
The Sandler Expert Certification is designed to elevate your sales expertise from knowing to owning the Sandler Methodology as you progress through the Sales Development Series.
"I am a 20-year sales veteran and the Sandler Essentials training that I received from Eric was one of the best trainings I have taken. It was engaging and after every session, I had practical tools that I could (and did) use. Whether your new to sales or have been in the field a long time, you will find this training helpful and worth your while." ~ Terri Swanson