Sandler by Praxis Growth Advisors
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Sales Development Series

Sandler Mastery Training

Advanced Sales Strategies

Sandler Mastery builds advanced skills and tactics expanding on the Essentials program.

Our multi-faceted approach delivers a comprehensive and engaging learning experience. Participants master the Sandler methodology through instructor coaching, reinforcement, role-play, and real-world scenarios to refine, and support your professional journey. 

“To Get to the top of the sales profession, you’ve got to practice, practice, practice.
Find a system that works and learn it.”  --David Sandler

Master a Powerful Sales Methodology

Sandler's take-charge approach to the sales process challenges long-held sales beliefs, turns the tables on prospects, and places the power and control of the sales process firmly in the hands of the salesperson.

  • Master the Sandler Selling System: Gain a comprehensive understanding of the proven Sandler methodology, empowering you to navigate sales situations quickly and confidently.
  • Increase Collaboration: Adopt a structured sales approach where team members are in alignment with qualifications to move opportunities through the pipeline.
  • Learn to Leverage Knowledge: Classes encourages knowledge sharing among participants, learning from other's experiences combined with instructor coaching.
  • Be Committed to Continuous Improvement: Our training instills a culture of ongoing learning and growth, ensuring your team stays ahead of the curve in an ever-evolving sales landscape.
  • Develop Advanced Prospecting and Sales Strategies: Sandler training equips you with the techniques for identifying, engaging, and converting high-value prospects into loyal clients.

Sandler Drives Results: 34% Reported >50% increase in first year sales after working with Sandler

Yes, I Want to Become a Sales Master!

Companies that invest in sales training are 57% more effective that their competitors.


2025 Sales Mastery Agenda and Dates

  1st & 3rd Tuesday of the Month      9 AM - 10:30 AM EST

1/21/25 - Defining and Executing Goals: Identify common types of goals and develop a goal-setting process that align with your wants and needs. 

2/4/25 - Breaking Through Your Comfort Zone: Learn how your level of self-esteem creates a comfort zone of performance in your various roles.

2/18/25 -Building Business Acumen and Financial Concepts:  Introduces key financial concepts and explores strategies to develop business acumen. Identify patterns in data to understand your buyer's needs, improve client success, and build credibility.

3/4/25 - Pre-Call Planning: Learn how to leverage the pre-call planner when prospecting.

3/18/25 - Leveraging AI and Technology for Better Client Conversations: Time is our most valuable resource. Salespeople are finding more of their time focused on handling repetitive tasks. AI & automation can handle these tasks and save time while also helping us hit more sales targets.

4/8/25 - Motivating Buyers with Negative Reverse Selling®: Use the negative reverse technique with buyers at different stages of interest in the buying process.

4/15/25 - Decision Stop: Leverage information you gather in the Decision step to tailor your presentation or proposal to a prospect.

4/29/25 - Creating Your Negotiating Playbook: Learn how to reach a good deal for both parties.

5/6/25 - Selling to the D and C Style: Learn how the D and C Style make buying decisions to improve your style adjustments to close the deal.

5/20/25 - Selling to the I and Style:  Learn how the I and S Style make buying decisions to improve your style adjustments to close the deal.

6/5/25 -Mid-Year Goal Check: Time to check in on the goals you set in January. Evaluate your goals for the next two quarters and determine what the initiatives are most important for you to have your best year ever. 

6/17/25 - Captivating Attention with Email and Text: Explore the three-step model that leverages insights from relevant email prospecting data to devise best practices, and strategies to improve open and response rates. 

7/1/25 - Pattern Interrupt: Learn to use a pattern interrupt to gain and hold interest of buyers through the no pressure call model. Develop pattern-interrupt openers and use the mini up-front contract concept. Understand how to differentiate yourself during initial contact conversations.

7/29/25 - The Prospecting Mindset: Discover concepts based in psychology that help overcome tprospecting challenges using the Self-Limiting Beliefs Log. Identify self-limiting beliefs that contribute to a less positive and confident mindset. Understand separation between identity and role

8/5/25 - Getting More Referrals: Learn how to establish the right mindset for referrals, tactics for the most effective way to ask for referrals, and consistent activities likely to produce more productive referral discussions.

8/19/25 - Executing a No Pressure Call: Explore how to expand pain and set an appointment using the No Pressure Call Method. Learn how to develop a 30-second commercial to adapt to different buyers and situations. Identify techniques for implementing a call to action to set up an appointment or next step.

Sandler Success!

"Great success scheduling visits by using an up-front contract outlining purpose of visit, clear goals, and timing so it’s easy to say yes."

9/2/25 - Presentation Skills: Closing the deal is the end game in sales, but your presentation doesn’t have to feel like a high-stakes event that makes or breaks it. Learn a three-step strategy for presenting your solution that takes the pressure off and gets you closer to a close.

9/16/25 - Up-Front Contract Throughout the Sales Process: The up-front contract is a tool to use with new and established clients and at the end of meetings to obtain commitments to next steps. 

10/7/25 - Master the Pain Funnel: Learn to harness the neuroscience of emotion in buying decisions. Use the Pain Funnel to have better discovery conversations that illuminate the impact of your buyer’s pain.

10/21/25 - Transactional Analysis in Everyday Selling: Use observation skills to identify emotional states of others and how to respond.

11/4/25 - KARE: Your business is only as successful as your ability to Keep, Acquire, Retain, and Expand customers. 

11/18/25 - Essential Investment Conversations: Ask the right questions to elicit budget figures without undermining your expertise or damaging the relationship. 

12/2/25 - I/R Theory: Understand how your identity level plays a part in your role performance and learn to replace self-limiting beliefs to improve your mindset and accelerate growth.

12/16/25 - A Winning Formula for Success: Learn to allocate your time according to your goals and your key performance indicators to have a successful 2026!

Sandler Success!

"It may seem strange, but I  disqualified a prospect that I thought had good potential. Using Sandler, I determined they do not. In disqualifying them, I freed up time to go after prospects that have actual good potential."

Sandler Expert Certified

After earning the Sandler Essentials Certification, move on to Sandler Expert Certification which focuses on driving outcomes by measuring how well particpants can apply Sandler principles, skills, and behaviors to their daily sales activities.

Sandler Expert Certification Badge