Sales Development Series
Sandler Essentials
12-Week Virtual Sessions Begin: Sept. 3rd & Sept. 30 - 10:30am-12:00pm ET
From Salesperson to Sales Professional:
Master the Mindset, Methodology, and Process
The difference between a salesperson and a sales professional comes down to two things:
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- A defined sales process that guides prospects through a discovery journey
- A proven methodology to consistently execute high-quality sales conversations
Sandler Essentials is a 12-week virtual program introducing the principles of the Sandler 7-step selling process.
Discover the tools, structure, and mindset to sell with confidence, qualify with precision, and close with consistency. If you’re ready to stop winging it and start winning with purpose—this is for you.
Why Should You Attend?
If any of these sound familiar, Sandler Essentials is your reset button.
- Do your deals stall because you don't have a clear path forward?
- Are you relying on the buyer's process instead of leading with your own?
- Do you finish sales calls unsure if it was a win or a waste of time?
- Do unqualified leads live in your pipeline?
You’ll stop chasing and start leading. Gain control, build credibility, and drive conversations that move deals forward—on your terms.
What You'll Learn:
Stop chasing and start leading! Gain control, build credibility, and drive conversations that move deals forward—on your terms.
- A clear sales process to guide every conversation and how to apply it in real-world scenarios
- The confidence to lead meetings, establish clear next steps, and establish equal business stature
- Uncover buyer motivation through pain-focused questioning.
- Techniques to disqualify weak prospects early
- A proven framework for handling objections and eliminating ghosting
Take the Next Step
to Boosting Your Sales!
How Essentials Will Help You:
- Gain control of the buyer journey
- Qualify deals faster and more accurately
- Improve forecasting accuracy and close rates
- Increase your sales confidence and professional credibility
- Shorten your path to “yes”—or a fast, clean “no”
- It’s the system top sales professionals use to win more, lose less, and build stronger client relationships.
20%
On an individual basis, sales training can increase a rep's performance an average of 20%
57%
Companies that invest in sales training are 57% more effective than their competitors.
93%
Companies that implement a sales coaching strategy see 93% of their salespeople meet quota.
2025 Sandler Sales Essentials Dates
12-Week Virtual Sessions Begin: Sept. 3rd & Sept. 30th - 10:30am-12:00pm ET
Sandler Drives Results: 34% Reported >50% increase in first year sales after working with Sandler
- Why Have a System, Buyer/Seller Dynamic
- The Success Triangle - Behavior, Goal Setting, & Planning
- Breaking Through Your Comfort Zone
- Essential Communication Skills (DISC)
- Initiating Buyer-Focused Conversations
- Creating Mutual Agreement
- Discovering Buyers' Motivations
- Better Understanding Through Asking Questions
- Understanding Investment Parameters
- Identifying the Decision-Making Process
- Closing the Sale and Keeping It Closed
- The Psychology of the Sale
"Sales is an evolving concept. This program provides the necessary practice to keep skills sharp."
Class Participant
Sandler Essentials Certification
Training with Sales is an investment in yourself and your team's success. Completing the Essentials Certification demonstrates competency in key sales areas. Sandler certifications are recognized by industry professionals and provides a competitive advantage to your success.
"I am a 20-year sales veteran and the Sandler Essentials training that I received from Eric was one of the best trainings I have taken. It was engaging and after every session, I had practical tools that I could (and did) use. Whether your new to sales or have been in the field a long time, you will find this training helpful and worth your while." ~ Terri Swanson