Sandler Foundations
A 12-Week Introduction to the Sandler Selling System
From Salesperson to Sales Professional:
Master the Mindset, Methodology, and Sandler Selling Process
Where Great Sellers Begin
The difference between a salesperson and a sales professional comes down to two things:
- A defined sales process that guides prospects through a discovery journey
- A proven methodology to consistently execute high-quality sales conversations
Foundation Topics
- Why Have a System, Buyer/Seller Dynamic
- The Success Triangle - Behavior, Goal Setting, & Planning
- Breaking Through Your Comfort Zone
- Essential Communication Skills (DISC)
- Initiating Buyer-Focused Conversations
- Creating Mutual Agreement
- Discovering Buyers' Motivations
- Better Understanding Through Asking Questions
- Understanding Investment Parameters
- Identifying the Decision-Making Process
- Closing the Sale and Keeping It Closed
- The Psychology of the Sale
Sandler Essentials Certification
Training with Sales is an investment in yourself and your team's success. Completing the Essentials Certification demonstrates competency in key sales areas. Sandler certifications are recognized by industry professionals and provides a competitive advantage to your success.

How We Deliver Training
- Public virtual classes with participants from different industries. Ideal for adding a new hire
- Virtual or onsite classes for customized, client specific needs
- Virtual Coaching Sessions
- Self-paced learning and reinforcement through Sandler's Learning Management System
- Virtual or onsite one or two day workshops that focus on specific topics or challenges
Accountability & Deliberate Practice
Adults learn by doing: testing real skills on real challenges. Effective training taps into their experience, solves their day-to-day revenue pains, and builds confidence through practice, feedback, and repetition.
The Sandler AI Roleplay Coach augments human coaching and reinforcement. It helps sellers to refine their pitch, delivery, and continually sharpen their skills to go into sales calls prepared. Real-time feedback, adaptive roleplay scenarios, and data-driven coaching develops confidence and fine-tunes conversations by recording and practicing with follow-up questions and feedback.
Gain clarity
on direction, alignment, and challenges by building a unique business blueprint for your team.
🔹Strengthen introductions for impact
🔹Enhance emotional connection through examples
🔹Improve the transition to the conclusion
🔹Refine your call to action
"If you would like to grow your business by understanding your clients better, listening more intently, and being more effective in your delivery of services, I would highly recommend Eric. His expertise is in helping you learn how to ask meaningful questions to understand your client's most important needs. This allows you the ability to become laser focused on providing exceptional service that exceeds your clients' expectations. Eric provides superb skill development, tangible tools and the motivation to push you out of your comfort zone allowing you to grow and serve your clients at an extraordinary level resulting in your clients' success."
