Working with Sandler by Praxis Growth Advisors
The Leader in Powerful Sales Conversations
Consistently achieve better outcomes and maximize revenue generating activities.
When Growth Stalls, It's Not the Market; It's the Method.
The Sandler methodology is based on time-tested psychological principles that have been proven to help sellers of all types have more client-centric conversations and consistently achieve better outcomes. Today, Sandler’s approach aligns with how buyers research, engage, and leverage technology to make sound decisions. Our training has evolved to fit the modern workforce while staying true to our core philosophy that learning is maximized with consistent and meaningful reinforcement.
Consultative Selling Approach
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Proven Methodology: A buyer-focused discovery process to create more informed and engaging experiences for buyers and sellers.
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Customizable Learner Paths: Leveraging talent assessment tools to personalize learning around an individual’s strengths and goals.
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Collaborative and AI Coaching: Modernized coaching tools to allow practice in a safe environment blended with machine learning and personalized coaching.
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Integrated Technology Solutions: Building Sandler into your CRM and pipeline management tools.
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Real Time Coaching: Integrating Sandler into your call recording tools to provide immediate feedback to sellers.
How We Work with Clients
Qualification/Consultation
Every client has different challenges and priorities. We need to understand the problems to be addressed, the client’s capability and commitment to eliminate them, industry specific issues that make these problems unique, and ultimately confirm that both parties believe there may be a fit.
Assessment
Employees, managers and executives do not respond to training and coaching uniformly. Our assessment process determines who can sell, who will sell, who is “trainable,” and has potential for improvement/ROI. It identifies primary areas of focus and areas to de-emphasize. In addition to individual reports, Team Reports recognizes company trends, hidden weaknesses, and cultures that are undermining key sales initiatives.
100% Management Buy-In and Participation
Training or coaching initiatives fail without the support from management. Managers must participate in specific segments and agree to reinforce the fundamental concepts during their on-going reviews and coaching sessions.
Technology Integration
In today’s selling world, technology is playing a significant role in go-to-market strategies, ideal client profile creation, customer engagement, measuring meeting effectiveness, documenting key information, reviewing performance and monitoring pipeline health. Integrating Sandler into all of these key areas is critical to long-term success.
On-going Reinforcement
Changing mindsets and habits associated with prospecting, deal development, presenting, closing, and negotiating is not a one-time event. Consistent programing to introduce fresh concepts for salespeople, while reinforcing fundamental strategies either in-person, with remote training or via AI powered meeting evaluation tools is required to ensure desired changes in tactics, sales activity, and mindsets within the team.
Tailored Coaching and Industry Specific Training
Everyone learns at a different pace and prefers different methods. Providing blended training supported with web and app-based tools allows learners to consume reinforcement content in the manner that suits them best.
ROI Analysis
While most clients initially look for top line growth, there is more than one key metric to “good selling.” The length of the sales cycle and improved pipeline management should also be closely monitored. Tracking specific activities reinforces goal commitments, confirms progress, and establishes benchmarks for new hires.
Eric Warner
Sandler, Boston
Eric Warner is the Owner and President of Sandler by Praxis Growth Advisors, Inc. As a nationally recognized, award-winning trainer he focuses on helping companies build, implement, and hold their entire organization accountable to a repeatable business development process. Executive leaders, managers, and sales teams unify to improve performance, build strong teams, and maximize revenue generating activities.
Let's Start with a Conversation
No pressure. Just Possibilities
If you prefer, jump on my calendar and schedule a discovery call.
"I am a 20-year sales veteran and the Sandler Essentials training that I received from Eric was one of the best trainings I have taken. It was engaging and after every session, I had practical tools that I could (and did) use. Whether your new to sales or have been in the field a long time, you will find this training helpful and worth your while." ~ Terri Swanson